For the time being providers offering products or services via the internet have used few top level domains (TLD) only:
Generally, those of the countries they work in and possibly the generic TLD “.com”.
As in the future top level domains will be of semantic value they will, as a result, play a more important role.
In the near future there will be hundreds of different TLDs. In order to be up to this new development both TDL holders and their customers – for instance owners of important trademarks – are in need of comprehensive consulting services.